PRE-PAID DIGITAL
DOWNLOAD CARDS
Introduction
How It Works
Why Download Cards?
Combo Pricing Deals
INTRODUCTION TO THE
MMS DIGITAL DOWNLOAD CARD
The MMS Digital Download Card is perfect for your fans
who prefer to buy music as a download rather than on
CD.
Preprinted, custom full color digital download
cards (shown actual size, left) are
made of recyclable plastic.
Each has a unique code that allows
the purchaser to access your music and download it to
their computer and MP3 player or iPod.
You set the selling price, or give
it away as promo.
Cardholders go direct to your music to
download without getting lost in iTunes or other download
stores.
The cards can be designed to tie in with your CD graphics,
including liner notes and pictures. Plus, your card
can allow people to access new music later on, as you
make it.
HOW THE DIGITAL DOWNLOAD CARD
WORKS
1. Choose from two different styles
of cards:
Standard - starting at approx. 35 cents per card*
Hanger style - starting at approx. 90 cents per card*
2. Order your cards.
3. Upload your songs, as many as 25 at any given time.
4. Use your cards for promo, or sell at any price you
choose.
5. Card-holders access the songs by visiting the URL
on the back of the card, and typing in the unique code
imprinted on each card.
* Price varies depending on quantities and artwork.
Ask your rep for a quote on your
project.

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WHY
SHOULD YOU USE MMS DIGITAL DOWNLOAD CARDS?
Compared to a CD:
• More cost-effective, does not require a large
investment
• Better for your fans who prefer to download
music
• Easier to carry to gigs (you can fit lots in
your guitar case!)
• Cheaper to ship
• Great way to distribute new music to labels,
radio or agents
• You can change the songs on the card without
having to reprint
• Minimal customs issues at the border
Compared to other methods of selling downloads:
• Control the number, price and selection of downloads
• Collect your own revenue, and keep the full
amount (no royalties held back)
• Add or delete tracks as often as you want, as
long as your account is active
• Offer a choice of songs to your fans (eg. upload
25 tracks, of which the cardholder can preview and choose
12 of their favorite tracks)
• Add different albums to the same account
• Cardholders go DIRECT to your music, and only
your music - they don't get lost in a download store
• Card can be customized to your look and feel,
using your design and artwork
• You get paid upfront... you sell the card, the
songs are redeemed for free after that
• Your card can be disabled if it's lost or stolen
• Keep track of:
* who is downloading your songs
* which cards have been redeemed
* which songs are being downloaded, and how often
•Online:
* use the events section to highlight performing/touring/showcasing
dates
* you can customize your landing page for a more personal
greeting (additional cost applies)
* choose to use your own website as a landing page to
gather information for a mailing list etc, then ask
the visitors to click through to your card's landing
page
COMBO PRICING
DEALS: CDs PLUS DOWNLOAD CARDS
Ask your MMS rep about these great new combo deals.
Test the new Digital Download Cards, while still getting
the CDs most of your fans want, and get great savings
on both!

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