DMDS DIRECT - SECURE DIGITAL RADIO SERVICING

MMS can help you service your single to key radio stations throughout North America, using the same digital delivery system as the major record labels - Yangaroo's cost-effective and patented DMDS Direct system.

Most radio stations today prefer to receive music as a download direct to their music system, instead of receiving CDs in the mail. DMDS (Digital Media Distribution System) Direct is a do-it-yourself application that allows you to deliver broadcast-quality music, bios, pictures and other promotional materials directly to the desktops of radio professionals - all at the same cost or less as mailing a CD and press kit.

There are NO SET UP FEES, and you pay only for the stations that receive your music. To simplify the process, radio stations are combined into format groups, so that you can select the package that your music is targetted to.

DMDS uses encryption, biometrics, and watermarking to provide security and accountability. This means that your song can only be accessed by its intended recipient.

Ask your MMS rep about DMDS today!

TIP: when using DMDS Direct, it's a good idea to have your music, logos, photos and other content prepared in advance to streamline the uploading process.

THE IMPORTANCE OF FOLLOWING UP YOUR DMDS DELIVERY

If you're sending a single to radio, whether by DMDS or snail mail, MMS highly recommends you hire a radio promoter.

DMDS is a highly efficient digital delivery service. It guarantees that your music will reach its intended recipient.

However, there are no guarantees that your music will be auditioned, downloaded, or added to a playlist.

This is where follow-up promotion comes into play.

Top reasons to hire a radio promoter:

* A good radio promoter will have established relationships with radio station programmers and musical directors
* Most radio stations prefer to deal with a promoter rather than directly with the artist.
* Radio promotion is a full-time job - reps will be on the phone with any given radio station at least once a week

For more about the advantages of indie radio promotion, listen to industry veteran George Howard on ArtistsHouseMusic.